PATA Patterns Report 2026
21-Dec-2025
Category: Newsletters
The Pacific Asia Travel Association (PATA) UK & Ireland has revealed their latest 'PATA Patterns', a roundup of trends predicted to shape travel to the region in 2026 and beyond, providing insight into what is set to be popular and help inspire travel agents on what to sell.
The PATA UK & Ireland chapter surveyed their members to find out:
- What’s new (hotel openings, attractions, tours, emerging destinations, airline routes, festivals & events)
- Marketing focuses
- Booking insights from tour operators
Based on the variety of stakeholder’s feedback from tourist boards, DMC’s, tour operators, airlines and hoteliers, the nine trends likely to shape travel in 2026 are:
1. Fly Further, Faster
2. Stay in Style
3. Wander Worthy
4. Generations on the Go
5. Luxury Reimagined
6. Travel with Purpose
7. Secret Seasons
8. Multi City Musts
9. AI Vs. Agents
The PATA UK & Ireland chapter surveyed their members to find out:
- What’s new (hotel openings, attractions, tours, emerging destinations, airline routes, festivals & events)
- Marketing focuses
- Booking insights from tour operators
Based on the variety of stakeholder’s feedback from tourist boards, DMC’s, tour operators, airlines and hoteliers, the nine trends likely to shape travel in 2026 are:
1. Fly Further, Faster
2. Stay in Style
3. Wander Worthy
4. Generations on the Go
5. Luxury Reimagined
6. Travel with Purpose
7. Secret Seasons
8. Multi City Musts
9. AI Vs. Agents
