Welcome to the PATA UK & Ireland Chapter
PATA UK is the hub of activity for Pacific Asia. We have a community of over 5,000 travel professionals who strive to be travel experts for a wide array of destinations throughout the region. Our goal is to educate the UK travel trade by hosting events throughout the UK, where members can keep up-to- date about the latest happenings in Pacific Asia.
Upcoming Events View all events
Latest News View all news
Adventure Cruising, Reimagined with True North
As adventure travel continues to evolve, many luxury travellers are looking for more than just sightseeing. They want meaningful experiences, genuine cultural connection and access to places that still feel truly remote. This is where True North Adventure Cruises stands apart, offering highly immersive journeys through some of the most spectacular regions of Australia, Indonesia and Papua New Guinea.
True North operates just two purpose-built expedition vessels - True North I, carrying only 36 guests across 18 cabins, and True North II, an even more intimate experience with just 22 guests in 11 cabins. Their small size allows access to destinations that larger vessels simply cannot reach, whilst creating an atmosphere that feels highly personalised, relaxed and exclusive. Both vessels are also available for private charter, offering exceptional opportunities for milestone celebrations, family travel or bespoke group experiences.
Guests venture deep into river systems, hidden waterfalls, remote coastlines and untouched islands using the ships’ fleet of adventure boats, allowing for daily exploration far beyond the reach of conventional cruising.
One of the most memorable aspects of the experience is the onboard helicopters, which open up an entirely different perspective of these extraordinary destinations. Guests can enjoy heli-picnics beside secluded waterfalls in the Kimberley, soar over volcanic islands in Indonesia or access remote landscapes that very few travellers ever get to see.
What also makes True North special is the people. Expert guides, naturalists, fishermen, cultural specialists and local crew all play a huge part in bringing each destination to life through storytelling, local insight and shared experiences. Cultural encounters are thoughtfully woven throughout the itineraries, from visiting remote Indigenous communities in northern Australia to connecting with village life in Papua New Guinea and the Indonesian archipelago.
With small guest numbers and a flexible approach to exploration, no two journeys ever feel exactly the same. For travellers seeking authentic adventure with exceptional access and guiding, True North offers a truly unique way to experience the Asia-Pacific region.
Trail running your way around Hong Kong
Hong Kong is a true playground for adventure seekers, where world-class hiking trails begin just minutes from the city’s iconic skyline. With nearly three-quarters of the destination covered in lush countryside and country parks, there’s no shortage of scenic routes to explore.
From coastal paths with sweeping ocean views to ridge-top trails overlooking a dramatic blend of mountains and skyscrapers, every step reveals a different side of Hong Kong. Well-marked routes such as the MacLehose Trail and the Wilson Trail offer everything from gentle forest walks to more challenging climbs, making it easy for both beginners and seasoned hikers to find their perfect adventure.
What makes hiking here truly special is the accessibility - many trails are just a short journey from the city centre, allowing visitors to swap urban energy for tranquil nature in no time. Whether you’re chasing sunrise views or exploring hidden beaches, Hong Kong delivers unforgettable outdoor experiences at every turn.
Find out more at Trail running your way around Hong Kong
Travel Risk Professionals: The Importance of a Crisis Team
No tour operator is immune from having to deal with a fully fledged crisis. The more adventurous the activity and more remote the location, the greater the risk becomes
It is vital that every operator has a crisis plan. Part of this plan will be the selection of a trained, dedicated team based on experience and skill sets and who will have responsibility and oversight for responding promptly to and managing the crisis from your end. Segregation of duty within the team and within your business is important.
Following team selection, a crisis response plan should be created. This should include a variety of key areas ranging from dealing with the media through to responding to calls from next of kin. Who has responsibility for notifying Insurers? The plan should include up to date lists of all relevant contact numbers and email addresses. Who within the team has responsibility for individual actions and who has responsibility for oversight, governance and delivery.
Every crisis event is unique, which highlights the need to have an adaptable and robust plan but with key actions and activities common to all covered off. The worst crisis events are often the least predictable.
Brands and businesses will be judged on the speed, empathy and professionalism they employ when handling a crisis. It is vitally important that everyone knows what they should do and when they should do it. But also, what not to do and when not to do it!
The service offered to tour operator clients at Travel Risk Professionals includes complimentary training on crisis awareness, planning and team preparation. Time spent in advance preparation can save time, money and reputation further down the line!
For further information on how to help to build resilience against risk and crisis planning, please contact:-
Alan Pattison
Managing Director, Travel Risk Professionals
alan.pattison@jensten.co.uk
02037505234 or 07943396810
Lee Hills
Senior Advisor, Travel Risk Professionals
lee.hills@jensten.co.uk
02037505234 or 07353112928
MEMBERS DIRECTORY
Use our membership directory to browse PATA members and find contacts for DMCs, airlines, tourist boards & hotel partners in the Pacific Asia region.
View