Welcome to the PATA UK & Ireland Chapter
PATA UK is the hub of activity for Pacific Asia. We have a community of over 5,000 travel professionals who strive to be travel experts for a wide array of destinations throughout the region. Our goal is to educate the UK travel trade by hosting events throughout the UK, where members can keep up-to- date about the latest happenings in Pacific Asia.
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Agent Selling Tips: Luxury Travel
PATA Executive Committee member & Travelbag Destination Manager, Helen Wheat, shares some insights on Luxury Travel in the Pacific Asia region.
"Over the past few years, the luxury segment has been steadily increasing with an ever expanding breadth of product at surprisingly reasonable rates. Gone are the days when over-water bungalows, private villas and personalised butler service are unobtainable, you can now find hidden gems that will leave your customers feeling like royalty.
Heritage properties such as the Aman’s and Mandarin Oriental’s are rubbing shoulders with newer and reimagined concepts such as the Capella Hotels that ooze elegance and style. The main thing all of these resorts have in common is their attention to detail, personalised service and a level of hospitality found nowhere else – remind your customers of this and spend more time with them going into the specifics of what they will expect from this elevated experience.
"Over the past few years, the luxury segment has been steadily increasing with an ever expanding breadth of product at surprisingly reasonable rates. Gone are the days when over-water bungalows, private villas and personalised butler service are unobtainable, you can now find hidden gems that will leave your customers feeling like royalty.
Heritage properties such as the Aman’s and Mandarin Oriental’s are rubbing shoulders with newer and reimagined concepts such as the Capella Hotels that ooze elegance and style. The main thing all of these resorts have in common is their attention to detail, personalised service and a level of hospitality found nowhere else – remind your customers of this and spend more time with them going into the specifics of what they will expect from this elevated experience.
Once upon a time, it may have been honeymooner couples looking to splurge out on a luxurious holiday for a once-in-a-lifetime experience, but this segment of travel seems to be becoming much more accessible to a wider group with properties across Asia and Pacific producing incredible offers. Families, friends and multi-generational travellers can now experience 5* and 5*+ itineraries at affordable price, without having to compromise standard over budget. We’re seeing really good traction for smaller, boutique properties that are outside main gateways showing that along with luxury, customers are also looking for something different, something away from the crowds and something that really gives them that wow-factor.
Our prediction is that luxury is here to stay and once you’ve experienced a 5* itinerary, it’s very hard to go back. However, this may result in customers’ average length of stay decreasing or less trips being taken per year as not all budgets can stretch to this level of service at all times. Don’t be scared to offer your customers a higher room type and keep your eye out for properties offering free upgrades, stay pay offers and added bonuses."
Trisara - Paradise Perfected on Phuket’s Andaman Coast
If your idea of luxury travel is a place where absolute privacy meets world-class indulgence, then Trisara should be at the top of your bucket list. Perched on the north-west coast of Phuket, this award-winning sanctuary truly lives up to its Sanskrit name – “The Garden in the Third Heaven.”
Set across lush, tropical gardens and a secluded private bay, Trisara redefines what it means to unwind in style. Every one of its private pool villas and residences is a haven of space and tranquillity, with sweeping Andaman Sea views, generous indoor-outdoor living areas, and infinity pools that invite you to linger long into sunset.
Dining here isn’t an afterthought – it’s a highlight. From seafood inspired by local “mama” recipes to globally acclaimed cuisine, the resort’s gastronomic experiences are as memorable as the views. Notably, PRU, Trisara’s signature restaurant, holds a Michelin star, showcasing innovative dishes rooted in sustainability and creativity.
Wellness takes centre stage too, with JARA Spa offering holistic treatments inspired by ancient Thai traditions, set in serene sea-facing pavilions that feel worlds away from daily life.
Whether you’re paddling on crystal waters, soaking up a sunset cocktail, or simply savouring the stillness of your own private villa, Trisara is luxury travel distilled to its most elegant form — an unforgettable escape where every moment feels exquisite.
Emirates Wolgan Valley: A Ritz Carlton Lodge
The Greater Blue Mountains World Heritage Area will see Emirates Wolgan Valley, a Ritz-Carlton Lodge open in mid 2026 with 40 private lodges on 7000 acres just three hours from Sydney. This is the global debut of the Ritz Carlton Lodge concept and each lodge will have private pools and in the heart of the resort is a restored 1832-era homestead, offering signature dining, a spa, and equestrian stables. Guests can engage in naturalist-led conservation experiences or a signature wilderness sleep-out. Occupying less than 2% of the land, the lodge blends high-end refinement with an immersive, sustainable encounter with Australia’s rare flora and wildlife.
See more here: Emirates Wolgan Valley resort | Our planet | About us | Emirates
See more here: Emirates Wolgan Valley resort | Our planet | About us | Emirates
MEMBERS DIRECTORY
Use our membership directory to browse PATA members and find contacts for DMCs, airlines, tourist boards & hotel partners in the Pacific Asia region.
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