Luxury that Loves Back: New Indulgent Adventures with Intention
29-Apr-2025
Category: News Stories
Across Asia, a quiet revolution is redefining what it means to travel well.
Gone are the days when luxury meant excess. Today’s discerning traveller seeks something richer — something rooted in meaning, connection, and care.
Across Japan’s countryside, Thailand’s timeless villages, and the forward-thinking cityscape of Hong Kong, new destinations are proving that indulgence and intention can go hand in hand. Travel that feels good and does good. It’s the future of luxury, and it’s already here.
Read on to discover how your travellers can experience these pioneering places — and become part of a more thoughtful tomorrow.
Japan | Satoyama Stay: Where Countryside Still Means Connection
In the alpine valleys of Hida, the Satoyama Experience invites explorers to rediscover the rhythm of rural life. This isn’t just a scenery — it’s a living relationship between nature and community, honed over centuries.
Travellers retreat to the mindful comforts of Satoyama Stay, a hand-restored townhouse crafted from local timber. Alongside indulgent course meals and hyper-personalised concierge services, they’ll savour dishes sourced from village farms and walk forest paths with the very villagers who know the land best. This isn’t about checking off sights — it’s about becoming part of a place.
“With no disposable amenities and no imports, every design choice at Satoyama Stay supports the region,” says DTH Travel Japan Managing Director Joerg Albrecht. “True luxury is the luxury of purpose.”
Why It Matters:
A masterclass in circular design, cultural preservation, and low-impact travel, Satoyama offers a rare blend of quiet beauty and lasting value.
Gone are the days when luxury meant excess. Today’s discerning traveller seeks something richer — something rooted in meaning, connection, and care.
Across Japan’s countryside, Thailand’s timeless villages, and the forward-thinking cityscape of Hong Kong, new destinations are proving that indulgence and intention can go hand in hand. Travel that feels good and does good. It’s the future of luxury, and it’s already here.
Read on to discover how your travellers can experience these pioneering places — and become part of a more thoughtful tomorrow.
Japan | Satoyama Stay: Where Countryside Still Means Connection
In the alpine valleys of Hida, the Satoyama Experience invites explorers to rediscover the rhythm of rural life. This isn’t just a scenery — it’s a living relationship between nature and community, honed over centuries.
Travellers retreat to the mindful comforts of Satoyama Stay, a hand-restored townhouse crafted from local timber. Alongside indulgent course meals and hyper-personalised concierge services, they’ll savour dishes sourced from village farms and walk forest paths with the very villagers who know the land best. This isn’t about checking off sights — it’s about becoming part of a place.
“With no disposable amenities and no imports, every design choice at Satoyama Stay supports the region,” says DTH Travel Japan Managing Director Joerg Albrecht. “True luxury is the luxury of purpose.”
Why It Matters:
A masterclass in circular design, cultural preservation, and low-impact travel, Satoyama offers a rare blend of quiet beauty and lasting value.
