Welcome to the PATA UK & Ireland Chapter
PATA UK is the hub of activity for Pacific Asia. We have a community of over 5,000 travel professionals who strive to be travel experts for a wide array of destinations throughout the region. Our goal is to educate the UK travel trade by hosting events throughout the UK, where members can keep up-to- date about the latest happenings in Pacific Asia.
Upcoming Events View all events
Nov 12
Australasia & Pacific Roadshow, Chester
The Queen At Chester Hotel, 52 City Rd, Chester CH1 3AH
12 November 2025
12 November 2025
Nov 13
Australasia & Pacific Roadshow, Birmingham
Revolución de Cuba Birmingham, 8 Temple St, Birmingham B2 5BN
13 November 2025
13 November 2025
Feb 26
PATA Exchange 2026
Prospero House, 241 Borough High Street, London, SE1 1GA
26 February 2026
26 February 2026
Latest News View all news
Agent Selling Tips: Active/Sports Holidays
We sat down with Pete Mills, Board Member of PATA UK & Ireland and Partnerships and Distribution Manager UK/Northern Europe, Tourism Australia where he explains just how active and sport themed holidays play such an important part in Australia’s tourism industry.
• There are so many incredible activities and sporting themed activity available in Australia. Great Walks of Australia offers a collection of multi-day guided walking experiences, showcasing some of the most iconic and diverse landscapes in Australia.
• On the West Coast, Ningaloo Reef is the perfect spot for an active holiday, offering a slew of outdoor adventures. Travellers can book a guided kayak or snorkel tour, swim with the world’s biggest fish, the Whale Shark or Manta rays.
• The Great Barrier Reef is also an incredible place to book for active travellers, with snorkelling one of the Seven Natural Wonders of the World.
• For a traveller looking for a Red Centre activity, you can’t go past cycling around Uluru. The 15km path around the base is the perfect way to experience Uluru.
Recent booking trends
• We’ve seen people booking their travel to Australia around key sporting events. The British & Irish Lions brought an estimated 40,000 UK residents to Australia for the tour, who get to experience Australia while watching their favourite sport.
• Another trend we’ve seen is ‘Mara-tourism’ is also a trend we’ve seen, with people travelling to compete in the Sydney Marathon, pairing it with an Australian trip.
Forward booking predictions
• The Ashes is expected to bring a huge influx of travellers into Australia, as people continue to book their holidays around major sporting events. For the first time since the 2017-18 Ashes series, Brits can travel to Australia for the Ashes. According to Cricket Australia, more than 50,000 tickets were sold to UK residents during the pre-sales this year.
• Active holiday activities will remain popular, especially activities that are on traveller’s bucket lists, like snorkelling the Great Barrier Reef or cycling around Uluru.
• We expect the demand for Outback and Cultural experiences to continue to increase, so travellers can combine physical activity with cultural immersion.
• There are so many incredible activities and sporting themed activity available in Australia. Great Walks of Australia offers a collection of multi-day guided walking experiences, showcasing some of the most iconic and diverse landscapes in Australia.
• On the West Coast, Ningaloo Reef is the perfect spot for an active holiday, offering a slew of outdoor adventures. Travellers can book a guided kayak or snorkel tour, swim with the world’s biggest fish, the Whale Shark or Manta rays.
• The Great Barrier Reef is also an incredible place to book for active travellers, with snorkelling one of the Seven Natural Wonders of the World.
• For a traveller looking for a Red Centre activity, you can’t go past cycling around Uluru. The 15km path around the base is the perfect way to experience Uluru.
Recent booking trends
• We’ve seen people booking their travel to Australia around key sporting events. The British & Irish Lions brought an estimated 40,000 UK residents to Australia for the tour, who get to experience Australia while watching their favourite sport.
• Another trend we’ve seen is ‘Mara-tourism’ is also a trend we’ve seen, with people travelling to compete in the Sydney Marathon, pairing it with an Australian trip.
Forward booking predictions
• The Ashes is expected to bring a huge influx of travellers into Australia, as people continue to book their holidays around major sporting events. For the first time since the 2017-18 Ashes series, Brits can travel to Australia for the Ashes. According to Cricket Australia, more than 50,000 tickets were sold to UK residents during the pre-sales this year.
• Active holiday activities will remain popular, especially activities that are on traveller’s bucket lists, like snorkelling the Great Barrier Reef or cycling around Uluru.
• We expect the demand for Outback and Cultural experiences to continue to increase, so travellers can combine physical activity with cultural immersion.
Exploring Asia Through Movement and Meaning with EXO Travel
Adventure does not always mean pushing limits, it can be about finding rhythm with nature, moving at a slower pace through landscapes and connecting with culture along the way. EXO Travel curates active experiences that balance exploration with immersion, from cycling and kayaking to trekking and wildlife encounters. These journeys engage body and mind, leaving travellers with stories that resonate long after the trip has ended.
With our dedicated EXO Adventure division, we design programmes that range from soft adventure to more challenging expeditions, while EXO Groups tailors active experiences for larger parties looking for dynamic itineraries with seamless logistics. Together, these specialised teams ensure active travel is delivered with the same care, creativity and reliability that define every EXO journey. Here are some examples of active journeys crafted by EXO Travel, each blending movement with cultural and natural immersion.
1. Active Luxury Japan - Japan Across two weeks, this carefully balanced journey blends cultural depth with soft adventure. Guests cycle through quiet rural lanes, kayak across glassy lakes and trek forested mountain paths—all while staying in elegant accommodations. From Tokyo’s neon energy to Kyoto’s timeless traditions and Hiroshima’s poignant history, the itinerary offers physical activity as a lens through which to experience Japan’s beauty and contrasts.
2. Angkor Family Explorer - Cambodia Designed with families in mind, this four-day programme introduces Angkor’s wonders through active discovery. Cycling paths weave past hidden temples, kayaking excursions glide along jungle-fringed waterways and engaging activities bring Cambodia’s heritage to life for younger travellers. It’s an adventure that turns exploration into play, creating shared memories in one of Southeast Asia’s most iconic landscapes.
3. Bali Active and Wellness Program - Indonesia
In Bali, activity merges with restoration. This multi-day programme combines treks across rice terraces, cycling through traditional villages and moments of yoga or meditation in serene settings. It’s an itinerary that engages the body while nurturing wellbeing, offering a holistic take on the island’s beauty and traditions.
4. Multisport Southern Laos Explorer - Laos An eight-day adventure that moves through some of Laos’s most remote and compelling landscapes. The journey blends trekking, cycling and kayaking with off-road drives across the Bolaven Plateau and down into the 4,000 Islands region. Days are filled with outdoor activity,paddling through calm river channels where Irrawaddy dolphins surface, hiking to hidden waterfalls or pedalling through coffee plantations, while evenings invite rest in rustic yet comfortable lodges. It’s a programme that highlights the active side of Laos while offering rare insight into its culture and biodiversity.
5. Trekking Vietnam’s Northwest Mountains in Style - Vietnam
This ten-day adventure balances active exploration with refined comfort. Beginning in the emerald valleys of Sapa, travellers trek along terraced rice fields, across suspension bridges, and through remote villages where hill tribe communities maintain timeless traditions. Each day offers new perspectives on northern Vietnam’s dramatic landscapes, from mist-clad mountains to fertile valleys. Evenings bring respite in carefully selected lodges and homestays that combine authenticity with comfort. The journey concludes with a serene overnight cruise in Lan Ha Bay, where towering limestone karsts rise from tranquil waters, providing a graceful finale to a trek defined by both challenge and reward.
Adelaide Oval: Stay, Play & Climb
This December, all eyes turn to Adelaide Oval as it hosts the legendary Ashes Series. Whether you’re lucky enough to have tickets or simply keen to explore this iconic stadium, here’s how to make the most of your visit.
Adelaide Oval Stadium Tours take you behind-the-scenes where you’ll discover hidden secrets and relive celebrated moments. Expert guides share captivating tales of the history of the venue, the sporting greats who have competed here, and the Oval’s renowned status in South Australia.
Harness up and scale the Oval’s roofline for unforgettable views of the stadium and the city with Oval Roofclimb. Choose a daytime, twilight, or night climb – and for the brave, lean out 50 metres above the ground for the ultimate thrill.
Stay just steps from the action at Australia’s first stadium hotel, the Oval Hotel. With 138 elegant rooms overlooking parklands, you’ll enjoy the best of South Australia’s food and wine at Bespoke Wine Bar and Kitchen with sweeping stadium views.
Find out more here- https://www.adelaideoval.com.au/experience/
MEMBERS DIRECTORY
Use our membership directory to browse PATA members and find contacts for DMCs, airlines, tourist boards & hotel partners in the Pacific Asia region.
View