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The Pacific Asia Travel Association UK Chapter (PATA UK)

PATA is the leader, advocate and catalyst for developing Asia Pacific’s travel and tourism industry. The Pacific Asia Travel Association UK Chapter (PATA UK Chapter), originally formed in 1962 with just 12 members, belongs to the PATA international network of 39 worldwide chapters. Formed over 50 years ago with headquarters in Bangkok, PATA is a global organisation with over 2,500 members comprising 42 Member Destinations and their Airlines, Hotel Groups, Tour Operators, Travel Agents, DMC’s, PR/Representation Companies, Cruise Liners, Individuals, Academics and Journalists. 

Australia Bay


In every part of our vast country, you’ll find a wide range of unique experiences that are sure to deliver the most original and memorable holiday. Discover our history, culture, wildlife, great food and wine, iconic journeys, spectacular natural landscapes and what makes Australia the vibrant, modern and multicultural nation it is today. Like us More…


Ubirr, Kakadu National Park

Australia’s Northern Territory

From iconic Uluru (Ayers Rock) in Australia’s vast Red Centre, to Darwin, a vibrant harbourside city never visited by winter, and World Heritage-listed Kakadu National Park in the tropical Top End, the Northern Territory is both timeless and as ever-changing as the seasons. Australia’s Northern Territory is all this and more. Plus, with Darwin offering More…


Hong Kong

Hong Kong is a cosmopolitan city, boasting a unique and dynamic blend of old and new, where East meets West. There is something for everyone no matter your interest; from its dramatic skyline, fantastic shopping, historical sites, peaceful islands and delicious food there is plenty to see and do during a visit to Asia’s World More…


Macau by night


On the south coast of China, just 40 miles from Hong Kong, Macau’s unique Portuguese/Chinese heritage gives it a very different, more Southern European atmosphere to its neighbour. One of the region’s fastest growing and most exciting destinations, it makes a perfect two or three night addition to a Far East holiday or stopover en More…


New Zealand

New Zealand’s diversity – in landscape, climate, and people – has turned this small South Pacific country into a major tourism destination far exceeding its global imprint. New Zealand is a young country – the last habitable land mass on earth settled by humankind, a nation that’s fresh, enthusiastic and prepared to give it a More…


Papua New Guinea

Papua New Guinea is truly unique, home to over 1000 different tribal groups who between them speak over 800 languages. Combined with a dramatic coastline, some of the world’s best diving as well as a lush interior where you’ll find abundant birdlife. The unspoilt nature of the destination attracts intrepid ravellers who are looking to More…


Ifugao woman


The Philippines is an archipelago of 7,107 islands boasting sandy coastlines, aquamarine waters, stunning coral reefs and tremendous biodiversity. It is a land of emerald rice fields, jungle-clad mountains, teeming megacities, smouldering volcanoes and fun loving welcoming people. Like us on Facebook Tweet us on Twitter Visit our website


Samoa Logo


The islands of Samoa – The Treasured Islands of the South Pacific – are the true heart of Polynesia and Samoa is one of the first places in the world to see the sunrise. Ten islands of stunning wild beauty, Samoa – or Independent Samoa as it is now known so as to avoid confusion More…


Taipei Skyline


Early Portuguese sailors named Taiwan ‘Ilha Formosa’, meaning beautiful island, due to the breath-taking scenery that still impresses modern visitors. The energetic capital, Taipei, is home to the world’s premier collection of Chinese art and artefacts. Head to the countryside and you will find deep gorges, pristine mountain scenery, hot springs, tea plantations and a beautifully More…


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Thailand is the world’s 51st-largest country in terms of total area, with an area of approximately 513,000 km2 (198,000 sq mi), and is the 20th-most-populous country, with around 64 million people. The capital and largest city is Bangkok, which is Thailand’s political, commercial, industrial and cultural hub. About 75% of the population is ethnically Thai, 14% Thai Chinese, and 3% is ethnically Malay;[1] the rest belong to More…



About Us

This PATA UK Chapter website aims to raise awareness of each membership and to help keep up to date with the region’s news, as it happens, together with our many UK based activities. 

Fully available to members, this site is designed to be an important aid in assisting you in selling the fastest growing and best “value for money” group of destinations in the world – the Pacific Asia region.


PATA Academy

The PATA online training Academy has been designed for the UK Travel Industry to discover more about the wonderful countries of the popular Asia & Pacific region. 

The Academy provides bite size and easy to use e-learning that will give you a great overview of the region. There are useful facts, figures and hotlinks to further information if you want to become a real expert on the region.

You can start with any area you wish. There are no deadlines. Simply bookmark a page and return to the Academy at any time to continue.