Welcome to the PATA UK & Ireland Chapter
PATA UK is the hub of activity for Pacific Asia. We have a community of over 5,000 travel professionals who strive to be travel experts for a wide array of destinations throughout the region. Our goal is to educate the UK travel trade by hosting events throughout the UK, where members can keep up-to- date about the latest happenings in Pacific Asia.
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A Luxurious Beach Hideaway on Koh Lanta
Nestled on the picturesque island of Koh Lanta, Layana Resort & Spa offers a serene, adults-only retreat surrounded by lush nature and just steps away from a stunning white sand beach.
This luxurious haven is perfect for couples and honeymooners, featuring 57 beautifully appointed rooms and villas. Guests can indulge in exceptional dining, with SeaSky offering a blend of contemporary Thai and light Mediterranean dishes. Sundowners Bar and Lounge serves everything from refreshing fruit juices to expertly crafted cocktails, while The White Bar is ideal for a quick snack or revitalizing juice.
For ultimate relaxation, visit the award-winning Linger Longer Spa, where a range of signature health, beauty, and wellness treatments provide instant rejuvenation. Explore the vibrant local culture with various island activities and excursions, or simply unwind by the pool or beach, basking in the sun and enjoying the fresh, tropical air.
This luxurious haven is perfect for couples and honeymooners, featuring 57 beautifully appointed rooms and villas. Guests can indulge in exceptional dining, with SeaSky offering a blend of contemporary Thai and light Mediterranean dishes. Sundowners Bar and Lounge serves everything from refreshing fruit juices to expertly crafted cocktails, while The White Bar is ideal for a quick snack or revitalizing juice.
For ultimate relaxation, visit the award-winning Linger Longer Spa, where a range of signature health, beauty, and wellness treatments provide instant rejuvenation. Explore the vibrant local culture with various island activities and excursions, or simply unwind by the pool or beach, basking in the sun and enjoying the fresh, tropical air.
Luxury that Loves Back: New Indulgent Adventures with Intention
Across Asia, a quiet revolution is redefining what it means to travel well.
Gone are the days when luxury meant excess. Today’s discerning traveller seeks something richer — something rooted in meaning, connection, and care.
Across Japan’s countryside, Thailand’s timeless villages, and the forward-thinking cityscape of Hong Kong, new destinations are proving that indulgence and intention can go hand in hand. Travel that feels good and does good. It’s the future of luxury, and it’s already here.
Read on to discover how your travellers can experience these pioneering places — and become part of a more thoughtful tomorrow.
Japan | Satoyama Stay: Where Countryside Still Means Connection
In the alpine valleys of Hida, the Satoyama Experience invites explorers to rediscover the rhythm of rural life. This isn’t just a scenery — it’s a living relationship between nature and community, honed over centuries.
Travellers retreat to the mindful comforts of Satoyama Stay, a hand-restored townhouse crafted from local timber. Alongside indulgent course meals and hyper-personalised concierge services, they’ll savour dishes sourced from village farms and walk forest paths with the very villagers who know the land best. This isn’t about checking off sights — it’s about becoming part of a place.
“With no disposable amenities and no imports, every design choice at Satoyama Stay supports the region,” says DTH Travel Japan Managing Director Joerg Albrecht. “True luxury is the luxury of purpose.”
Why It Matters:
A masterclass in circular design, cultural preservation, and low-impact travel, Satoyama offers a rare blend of quiet beauty and lasting value.
Gone are the days when luxury meant excess. Today’s discerning traveller seeks something richer — something rooted in meaning, connection, and care.
Across Japan’s countryside, Thailand’s timeless villages, and the forward-thinking cityscape of Hong Kong, new destinations are proving that indulgence and intention can go hand in hand. Travel that feels good and does good. It’s the future of luxury, and it’s already here.
Read on to discover how your travellers can experience these pioneering places — and become part of a more thoughtful tomorrow.
Japan | Satoyama Stay: Where Countryside Still Means Connection
In the alpine valleys of Hida, the Satoyama Experience invites explorers to rediscover the rhythm of rural life. This isn’t just a scenery — it’s a living relationship between nature and community, honed over centuries.
Travellers retreat to the mindful comforts of Satoyama Stay, a hand-restored townhouse crafted from local timber. Alongside indulgent course meals and hyper-personalised concierge services, they’ll savour dishes sourced from village farms and walk forest paths with the very villagers who know the land best. This isn’t about checking off sights — it’s about becoming part of a place.
“With no disposable amenities and no imports, every design choice at Satoyama Stay supports the region,” says DTH Travel Japan Managing Director Joerg Albrecht. “True luxury is the luxury of purpose.”
Why It Matters:
A masterclass in circular design, cultural preservation, and low-impact travel, Satoyama offers a rare blend of quiet beauty and lasting value.
The Anam Mui Ne Joins Prestigious Luxury Virtuoso Portfolio
The Anam Mui Ne, a remarkable resort with a design inspired by the Indochine era, has recently been accepted into the luxury Virtuoso collection of exclusive of hotels and resorts worldwide.
To join Virtuoso, which is renowned for being selective and representing only one or two hotels in a destination, hotels must undergo a stringent vetting process involving recommendations from respected travel agents.
Perched on 1.2 hectares of spectacular oceanfront, the independently owned and operated resort is situated in Mui Ne, a popular beach town within an easy commute from Ho Chi Minh City. With 127 elegant rooms and suites, two restaurants and a bar, a five-treatment-room spa, two spacious swimming pools, water sports centre, fitness centre, yoga room, kid’s club and more, The Anam Mui Ne has redefined the benchmarks of an upscale experience at Mui Ne.
The Anam Mui Ne has a ban on single-use plastics and has implemented an array of measures to reduce its carbon footprint ranging from solar power to locally sourced ingredients. Laundry water is recycled to water the gardens. Straws, bags and bathroom amenities are biodegradable. The resort’s eco-friendly key cards are also made from wood that’s been sourced from sustainably managed forests.
Available to book via many of the trade friendly operators and wholesalers, please visit www.theanam.com or email UK / Ireland representative darren@oneworldtsm.com for more information.
To join Virtuoso, which is renowned for being selective and representing only one or two hotels in a destination, hotels must undergo a stringent vetting process involving recommendations from respected travel agents.
Perched on 1.2 hectares of spectacular oceanfront, the independently owned and operated resort is situated in Mui Ne, a popular beach town within an easy commute from Ho Chi Minh City. With 127 elegant rooms and suites, two restaurants and a bar, a five-treatment-room spa, two spacious swimming pools, water sports centre, fitness centre, yoga room, kid’s club and more, The Anam Mui Ne has redefined the benchmarks of an upscale experience at Mui Ne.
The Anam Mui Ne has a ban on single-use plastics and has implemented an array of measures to reduce its carbon footprint ranging from solar power to locally sourced ingredients. Laundry water is recycled to water the gardens. Straws, bags and bathroom amenities are biodegradable. The resort’s eco-friendly key cards are also made from wood that’s been sourced from sustainably managed forests.
Available to book via many of the trade friendly operators and wholesalers, please visit www.theanam.com or email UK / Ireland representative darren@oneworldtsm.com for more information.
MEMBERS DIRECTORY
Use our membership directory to browse PATA members and find contacts for DMCs, airlines, tourist boards & hotel partners in the Pacific Asia region.
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