Welcome to the PATA UK & Ireland Chapter
PATA UK is the hub of activity for Pacific Asia. We have a community of over 5,000 travel professionals who strive to be travel experts for a wide array of destinations throughout the region. Our goal is to educate the UK travel trade by hosting events throughout the UK, where members can keep up-to- date about the latest happenings in Pacific Asia.
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Nov 12
Australasia & Pacific Roadshow, Chester
The Queen At Chester Hotel, 52 City Rd, Chester CH1 3AH
12 November 2025
12 November 2025
Nov 13
Australasia & Pacific Roadshow, Birmingham
Revolución de Cuba Birmingham, 8 Temple St, Birmingham B2 5BN
13 November 2025
13 November 2025
Feb 26
PATA Exchange 2026
Prospero House, 241 Borough High Street, London, SE1 1GA
26 February 2026
26 February 2026
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Agent Selling Tips: Spa & Wellness Holidays
PATA Executive Committee Member, Alison Haining, gives us an insight into the best spa & wellness experiences in the Pacific Asia region:
The Asia Pacific region is home to some of the world’s most transformative spa and wellness escapes – destinations where ancient healing philosophies and cutting-edge wellness science come together in the most inspiring settings. When crafting a wellness journey for your clients the key things is understanding their deeper intentions; are they seeking complete rejuvenation, a lifestyle reset, a spiritual breakthrough? The options are varied and vast.
While traditional spa therapies and relaxation rituals can offer a welcome recharge, many wellness sanctuaries go far beyond this offering immersive, expertly curated programmes that can completely recalibrate the mind, body and spirit, and have been meticulously designed to target everything from nutrition to holistic health, pain management and even fertility. It is important to get as much detail from your client as possible in terms of their goals to assist in researching the best retreat and programme for them. Additionally, most properties will conduct a full assessment on arrival to ensure the programme is personalised for optimum results.
Increasingly we are seeing technology being incorporated into wellness travel with resorts balancing traditional practices with biomarker screening and health diagnostics to get a more accurate and deeper understanding of the clients’ needs and enable more targeted treatment. In turn this leads to expectations of how the ‘wellness holiday’ will develop going forward where this ultra-personalisation will provide the opportunity for wellness travellers to continue benefiting from their stays when they have returned home. Marking a shift from spa and relaxation, to health and life longevity, possibly driven from a rising interest in the sector from health-conscious millennials and people recovering from stress and burnout. What makes Asia an exciting destination in this space is that many of the resorts here have confidentially leaned into this shift in demand while still retaining and celebrating traditional healing practices creating the perfect fusion.
What if the World’s Best Spa isn’t a Spa?
The industry sells wellness as a glossy checklist — exfoliate, sweat, detox, hydrate, repeat. But what if none of these were required? No zen playlists, no eucalyptus towels; just stillness, and a deep sense of awareness and gratitude to be where you are at the moment.
But what if reset didn’t require any of it? No playlists. No eucalyptus towels. Just awareness.
This month, we explore wellness in forms that don’t look like wellness at all: walking in silence through 1,200 years of Japanese pilgrimage history, soaking in Bhutanese mineral waters heated by fire and river stones, surrendering to Ayurveda in Sri Lanka where the body learns to let go, and learning plant wisdom directly from Indigenous communities in Malaysia.
These are not merely treatments. They are an invitation to rethink wellness
Japan — Pilgrimage as Presence
In Shikoku, wellness begins with one step. The Shikoku Pilgrimage — a circular journey of 88 temples — is rooted in a simple truth: when the body moves slowly, the mind follows. Travellers walk between temples, passing cedar forests, quiet farm roads, and tiny villages where locals welcome pilgrims with o-settai, small gifts offered without expectation. Expect to see a farmer stopping his tractor to hand you a sweet mandarin. No words, just presence. Here, the path does the teaching. Each step becomes reflection. Each temple becomes permission to let go of urgency and return to intention.
“Most people think the pilgrimage is about endurance. But the gift is witnessing real luxury is how people treat you along the way. Locals hand you fruit, tea, even a ride — not to impress you, but because kindness is part of the route.”
— Rachel Lee, General Manager, DTH Travel Japan
Did You Know? The white pilgrim robe (hakui) isn’t just a symbol of purity — it also represents readiness. Historically, pilgrims walked prepared for death, which made every step an act of mindfulness and gratitude.
Bhutan — Wellness by Fire, Water, Stone, and Herbs
High above here, wellness begins with the elements. Dotsho literally means “hot stone bath” — a traditional Bhutanese healing ritual where the forces of fire, water, earth, and herbs work together. River stones are heated until they glow red, then dropped into a wooden tub filled with mountain water and fresh herbs like artemisia and juniper. The stones crackle, steam rises, minerals are released, and the water transforms into menchu, or “medicine water.” Nothing about dotsho is ornamental. No playlist. No scent diffusers. No design theatrics. Just heat, earth, and silence that leaves nowhere to hide from yourself. Travellers come expecting relaxation and leave with something far rarer: release.
COMO Uma Paro deepens dotsho into a full restorative journey — paired with precise deep-tissue massage and therapy, where ancient ritual meets contemporary precision without diluting its soul.
“Travellers expect a spa. What surprises them is that dotsho uses no chemicals, no scent oils — just river stones and herbs. Your skin feels different for days because the minerals are real, not cosmetic.”
— Ugyen Dorji, General Manager, DTH Travel Bhutan
Elemental Detail: A fascinating detail many travellers miss: the darker the water becomes, the more minerals the stones have surrendered. The earth gives something away, and so do you.
Sri Lanka — Ayurveda’s The Science of Stillness
To experience Ayurveda in Sri Lanka is to submit to a different pace. The word Ayurveda comes from Sanskrit — ayur meaning “life” and veda meaning “knowledge” or “science.” Here, it’s exactly that: the science of how to live well. Travellers first meet with a physician who prescribes treatments based on the body’s specific imbalances. Routines simplify. Screens disappear. Herbal oils replace stimulation, and meals are prepared from herbs grown onsite — neem for cleansing, gotukola for focus, ashwagandha for grounding. The nervous system begins to recalibrate without asking for permission. Within days, the body sleeps deeper. Within a week, the mind follows. This is not escapism. It is structured surrender.
“Ayurveda here isn’t about choosing treatments. Your body dictates the program. You follow what it needs, not what you prefer.”
— Suranjith De Fonseka, Managing Director, DTH Travel Sri Lanka
•Sustainable Wisdom: Many of the herbs used in treatments are grown in community gardens where farmers are paid above-market rates to ensure biodiversity and ecological continuity. Wellness becomes conservation.ellness is as much about giving back to local communities to allow us to have these kind of experiences.
Malaysia — Forest Intelligence with Litsara Traditional Wisdom Tour
In Sarawak, wellness isn’t something you consume buy — it’s something you learn. Indigenous guides at the Sarawak Biodiversity Centre lead travellers through an ethnobotanical garden where every plant tells a story: herbs that steady the heart, roots that bring courage, leaves that soothe fevers. The most transformative moment is the Traditional Steam Spa, a small hut filled with aromatic steam from local herbs. Within minutes, city noise disappears. A stillness returns. Travellers mix their own oil blends using Litsara — an essential oil derived from a native tree long used by healers.
“Most wellness programs end when the treatment ends. Here, you leave knowing exactly which plants help your sleep, digestion, or stress — and how to use them at home.”
— Renee Osman, General Manager, DTH Travel Malaysia
Community Impact: Few wellness products in the world share revenue with Indigenous knowledge holders. Litsara does. The community owns the wisdom, the harvesting rights, and the benefit.
Why These Journeys Matter
Because the next evolution of wellness isn’t always about more — it can be less. Less props, less demands, and ultimately, less layers between you and your own clarity.
For transformative, insight-led travel experiences, contact Mr. David Carlaw at david.carlaw@dth.travel. Or discover more at www.dth.travel.
Spa and Wellness experiences in Shizuoka, Japan
Set off on a rejuvenating journey in the scenic beauty of Shizuoka, home to the iconic Mt. Fuji. Enjoy the peaceful hot springs nestled in the heart of nature to mindful tea ceremonies that embrace centuries-old traditions, Shizuoka invites you to discover a harmonious blend of tranquillity and vitality.
Here are some experiences to inspire you:
Onsen hot springs
Shizuoka has many hot springs all over the prefecture, each with its own unique qualities. From luxurious Ryokan inns to charming guesthouses, each stay promises unparalleled hospitality. Some locations have stunning views of Mt. Fuji and/or Suruga Bay. Shizuoka emerges as a true "hot spring heaven," inviting you to immerse yourself in wellness amid breathtaking surroundings. To find out more about the varied range of onsens in the different regions of Shizuoka, click here.
Pearl Star Hotel Atami – Izu Region
Located right in front of the shining Atami Sun Beach, Pearl Star Hotel Atami offers a soothing and luxurious time away from the hustle and bustle of the city.
The elegant Onsen hotel boasts comfortable rooms and sophisticated amenities
where traditional Japanese elements meet modern design.
With open-air infinity baths and wellness facilities, guests can unwind in tranquil settings. There are a variety of on-site dining options to savour fresh local produce.
Green tea farm experience in Kawane
Kawane is a small town, a one hour train ride through the mountain along the river, where you can see real local farmers and experience their own heart-warming Omotenashi. Your experience will include sightseeing, harvesting, studying green tea, cooking and also tea experience. For more information, click here.
Mt. Fuji Nature E-bike Ecotour
This tour allows you to not only discover Shizuoka’s stunning scenery and Mt. Fuji foothills, but also its traditional life and local flavours enroute. The experience includes visiting Lake Tanuki, riding through a traditional Japanese village, trying fresh spring water from Mt. Fuji and fresh rainbow trout at a local farm, as well as riding to the World Heritage Shiraito Falls. Click here for more details.
Learn more by visiting Explore Shizuoka
For more information on onsen resorts and for general training opportunities, contact Sandra Kwan at sandra@humewhitehead.co.uk
MEMBERS DIRECTORY
Use our membership directory to browse PATA members and find contacts for DMCs, airlines, tourist boards & hotel partners in the Pacific Asia region.
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