In addition to its white sandy beaches, colourful coral reefs and clear blue skies, Samoa has a full calendar of new and annual events for visitors in 2016 to encourage more travellers to help celebrate Samoa’s first Visit Samoa Year 2016. The sporting theme is strong in 2016 with the Vailima Marist Samoa 7’s (February 2016), the inaugural Savaii Games (April 2016), the Five Island Swim (May 2016), the Stand Up Paddling Super Regatta (August 2016) and the Samoa Swim Series (August 2016). Visitors looking for a dose of culture can head to the annual Samoan Independence Celebrations (June 2016) or the traditional Teuila Festival (September 2016).
‘Visit Samoa Year 2016’ is the Samoa Tourism Authority’s main promotional campaign for 2016, the over-arching theme of the year is ‘Beautiful Samoa’. The campaign focuses on Samoa’s key target markets, Adventure, Romance, Experience, Family and Culture. The campaign includes a new destination video, new imagery, logo and communication style.