From 20th-24th July 2016, London King’s Cross station will be dominated by the Philippine Department of Tourism in collaboration with Round the World Experts.
As part of the Visit the Philippines Again 2016 campaign – and following the success of the recent London Waterloo station takeover – the Philippine Department of Tourism is launching its second station domination series at King’s Cross station. This event is out of a total of three station takeover projects, the final of which is to occur in November 2016 during World Travel Market.
Between the 20th and 24th July, a unique experiential zone will be activated at King’s Cross station where, once again, commuters will be able to have a taste of what the Philippines has to offer.
Central to this campaign is the newly founded partnership between the Philippine Department of Tourism and Round the World Experts which will promote packages to the Philippines throughout the duration of the campaign. Round the World Experts will also be present at the station to engage commuters visiting the experiential zone.
As part of the partnership with PDOT, the Philippines as a destination will be promoted throughout both Round the World Experts’ active networks during the campaign including their website and social media platforms, published newsletters and the “Experts” magazine of Flight Centre. Furthermore, the Philippines will also remain an “always on” destination on Flight Centre and Round the World Experts for additional marketing support until the end of the year.
During the King’s Cross domination project, consumers will have the opportunity to win a 9-day luxury holiday for two to the Philippines. The winners will initially stay at the exclusive five-star Conrad Manila Hotel followed by a selection of luxurious accommodations at two of the most beautiful island destinations, El Nido Resorts and The Lind Boracay. Patterned after Round the World Expert’s “Discover the Philippines” package, the prize also includes international return flights to the Philippines courtesy of Philippine Airlines and domestic return flights to Boracay by Flight Centre. Philippine Airlines, on its part, is supporting the campaign by giving special fares and international air tickets for more competitions as part of their 75th anniversary.
Consumers can enter the competition during the station domination project by taking a picture of themselves (or elements of the campaign) at experiential zone at King’s Cross station and uploading it to social media with the hashtag #VPAholidaysUK. Alternatively, they can download Visit Philippines mobile app or simply enter via the official website at the following link:
(More information can also found on www.Facebook.com/PhilippinesinUK)
Winner of the competition will be announced on the 16th of August. Instant prizes will also be available daily during the Kings Cross takeover campaign, with social media live updates to follow.
“We had an amazing response from the Waterloo Station Domination with 8.4 million London commuters being exposed to the campaign, a Facebook user reach of over 1.2 million and over 50,000 engagements across various social media platforms during the seven days of experiential activity.
The London Waterloo Station Domination video also went viral, resulting in over 9.5 million online views and 750,000 engagements from around the world. As part of many other activities this year, we believe that by supporting our trade partners and doing something different we are really showing the consumers what The Philippines is all about,” says Gerard O. Panga, Tourism Attaché and Director for Northern and Southern Europe.