Australia in the news with its latest Youth campaign
The latest chapter in Tourism Australia’s evolving There’s Nothing Like Australia campaign will focus upon youth, in a $5 million push to put Australia back on the map as one of the world’s most desirable and memorable destinations for youth travellers and working holiday makers.
A dedicated, tongue-in-cheek news channel, Aussie News Today, curated by youth for youth will sit at the centre of the campaign. Additional youth content will be created as part of a world-first partnership with BuzzFeed, which will see eight young travellers from the UK and Europe report on their individual three-month campervan road trips of Australia. Find out more and watch the promo video here.
To benefit Aussie Specialists, the campaign also includes a brand new special interest module called ‘Youth Experiences‘. Complete the module by 31 October 2017 and entrants will automatically go into the draw to win an amazing Osprey backpack. Don’t miss out, log in now!